"Dual-Brand, Dual-Channel" Bears New Fruit! XCMG Crane & Dongfeng Huashen Integrated Strategic Cooperation — Two Industry Leaders Join Forces
Standing at the Industry Summit, Capturing the Brand High Ground
In 2019, to advance cooperation in greater depth, both parties reached a consensus on the "Dual-Brand · Dual-Channel" strategic cooperation, launching a journey of integrated strategic collaboration between two powerhouses.
In 2021, amid the continuing global pandemic, economic headwinds and intensifying industry competition, the "Dual-Brand · Dual-Channel" marketing philosophy of XCMG's truck-mounted crane division took deep root and was used as a springboard to break through bottlenecks, standing firm and meeting the severe market test head-on.
In 2022, a historic transformation was quietly brewing in the truck-mounted crane transport vehicle industry. XCMG Crane will continue to uphold the principle of "mutual benefit and win-win cooperation," fully leveraging the brand influence and channel advantages of both parties to forge consensus and work together to support the "Three Highs and One Sustainability" (high quality, high efficiency, high returns, and sustainable development) goals.
At the signing ceremony, XCMG Crane General Manager Assistant and Marketing Company General Manager Chao Yuguo and Dongfeng Huashen Marketing Company General Manager Hu Jianyong each expressed gratitude for years of steadfast partnership and the industry achievements it has produced.
Both parties reached a strategic consensus on the principles of "comprehensive cooperation, mutual benefit, and tangible results," and will continue to build a long-term strategic partnership, accelerate resource complementarity, and promote the development of the national truck-mounted crane industry — contributing greater strength to the growth of the construction machinery sector and XCMG's grand goal of reaching the global summit.
Particularly in areas such as technology R&D, resource coordination, market development and business model innovation, the two companies will establish standardized, modular and specialized design and manufacturing practices, forming a deeply integrated dealer and service system.
After the signing ceremony, the first batch of delivery vehicles rolled slowly out of the Dongfeng Huashen plant.
Moving forward with strength, empowering the industry dream through partnership
Over more than a decade, XCMG Crane has integrated with premium chassis brands such as XCMG Automobile, FAW Jiefang, Shaanqi Heavy Truck and Dongfeng Huashen, building a high-end benchmark channel system in the urban special-purpose vehicle segment — pioneering and establishing the "Dual-Brand · Dual-Channel" strategy based on the full value chain, achieving shared prosperity.
Aggressively accelerating the layout of segmented markets, rapidly expanding market share, and fully unleashing the brand influence of the "Dual-Brand · Dual-Channel" strategy, creating value for urban construction, industry development and customer benefit.