Major News | Dongfeng Huashen & XCMG Truck-Mounted Crane "100 Cities, 100 Stores" Joint Promotion Officially Launched

On August 26th, the "100 Cities, 100 Stores" joint promotion launch ceremony for Dongfeng Huashen Automobile Co., Ltd. (hereinafter "Dongfeng Huashen") and Xuzhou XCMG Truck-Mounted Crane Co., Ltd. (hereinafter "XCMG Crane") was grandly held in the Dongfeng Huashen conference hall. This event marked a deepening of the cooperation between the two parties following the "Strong Alliance, Win-Win Future" strategic cooperation agreement signed in 2022. Going forward, both parties will fully embark on a development path of strong collaboration, in-depth communication, co-building, sharing, and mutual progress, further enhancing the integrated market influence and market share of Dongfeng Huashen and XCMG Crane, and strengthening the synergy between their sales channels and market promotion efforts.

Shared Commercial Success

Attendees included: XCMG Crane Party Committee Deputy Secretary and Deputy General Manager Shang Xiaoheng; XCMG Crane Marketing Company Deputy General Manager and Head of Special & New Products Division Wu Busheng; Shiyan Bovi Automobile Trading Co., Ltd. General Manager Xia Changlin; XCMG Crane Marketing Company regional general managers; Dongfeng Special Commercial Vehicle Co., Ltd. Party Committee Secretary and General Manager Sun Zhenyi; Deputy General Manager Zhao Haonan; Dongfeng Huashen General Manager Assistant Lv Zongping; and Dongfeng Huashen Marketing Company General Manager Hu Jianyong.

In his address, Hu Jianyong stated that this event showcases new products from Dongfeng Huashen and XCMG Crane, and provides an excellent opportunity to further close the distance between the two companies and identify areas for improvement in Dongfeng Huashen's marketing operations. Dongfeng Huashen is willing to further strengthen cooperation with XCMG Crane, jointly promoting the development of the national truck-mounted crane industry through strategic alliance, deepening market synergy, technology synergy, resource synergy and communications synergy, thereby achieving complementary advantages and mutual success.

Wu Busheng noted that the Dongfeng Huashen & XCMG Crane "100 Cities, 100 Stores" joint promotion launch aims to upgrade cooperation, link markets, and give back to customers, jointly advancing the "Dual-Brand, Integrated" strategy in depth. XCMG Crane will further consolidate the three-way synergy among "Dongfeng Huashen, XCMG Crane and dealer partners," working side by side and in the same direction to contribute more to Dongfeng Huashen's growth and XCMG's grand goal of "building a world-class enterprise and scaling the global industry summit."

At the launch ceremony, Sun Zhenyi and Shang Xiaoheng jointly activated the "100 Cities, 100 Stores" joint promotion launch sphere.

Lv Zongping and Wu Busheng jointly presented battle flags to the five regional general managers of XCMG Crane.

Sun Zhenyi and Shang Xiaoheng jointly fired the starting gun, and 30 XCMG-dedicated Dongfeng Huashen vehicles, carrying the mission and dreams of both companies, set out on a new journey.

 

Standing at a new starting point, embarking on a new journey

Dongfeng Huashen & XCMG Crane

Moving forward hand in hand · Winning together